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YNY Associates Inc.


Nagaraj Bukkapatnam

Nagaraj Bukkapatnam offers expert consultation on technology marketing and product strategies. He has launched innovative solutions for clients in the Financial Services, Healthcare, Technology, Communications and Automotive industries. His areas of expertise include competitor analysis, strategic partnerships, product roadmaps, channel optimization and go-to-market strategies. He offers pro bono consulting to corporations and educational institutions focused on innovative learning. 

Aykut Ekiyor, PhD

Dr. Ekiyor has a BA in Business Administration, an MA in Hospital Management, and a PhD Program in Management, all from Gazi University in Turkey.  He is an expert in marketing strategies, brand management, entrepreneurship, innovation management.  Most of his research projects and publications are in the healthcare industry.  He has published papers peer reviewed journals and presented his research at national and international conferences.  He currently serves as an Assistant Professor in the Healthcare Management Department of the Faculty of Economics and Administrative Sciences,  Gazi University.


Experts in market advantage strategies

Shen Yeniyurt, PhD

Dr. Yeniyurt is the founder of YNY Associates Inc., and an expert market strategist and econometrician that specializes in global strategies, innovation management, brand management, supply chain strategies, supplier relationship management, and inter-firm networks. He has developed several indexing methodologies for opportunity analysis, risk analysis, and economic activity tracking. Dr. Yeniyurt has received numerous awards for his accomplishments in research and teaching. He has published more than 80 journal articles, book chapters, and conference proceedings, and his work has received more than 1200 citations. He frequently organizes and teaches in executive training and professional development programs.

We are an expert consultant team with a deep knowledge of strategies that engender significant and sustainable market advantages, and we are devoted to developing the best solution for each client’s particular competitive position.  YNY Associates, Inc. was established in 2009 in New Jersey, USA.  


Our Mission

Our mission is to maximize the competitiveness of our clients by generating data driven insights, identifying trends and opportunities, and providing the most suitable strategies that maximize the market advantage of our clients.  YNY Associates will provide each client with insights, tools, and strategies needed to outperform, regardless of client’s industry, geographic location, or the scope and scale of its operations.

About Us